Strategy andthe finishedasset. Oneperson.
Most campaigns are handed off between the person who plans them and the person who makes them. These were not.
Selected work
Each project below runs the whole chain for the same client — brand, product, shoot, paid and organic. That is the argument.
BERK STUDIOS
A clothing label taken from an empty page to an international customer. The marks were drawn first, the garments were developed with manufacturers and put into production, and the brand was carried to market through paid, organic, influencer and email. Every plate on this page was pulled by the same person.
Contents- 01Brand & creative
- 02Product development & production
- 03Marketing & growth
Zhyro Affairs
A streetwear and skate label carried from identity through to activation. The marks and the mascot were drawn, ZHYRO PAPER was published as a printed magazine, the campaign was shot and cut for the feed, paid creative was produced as a set, and the brand was put in front of people at pop-ups in Amsterdam and Paris.
Contents- 01Brand & creative
- 02Content & influencer
- 03Paid advertising & growth
- 04Pop-ups & activations
Yappa
Assets for this project have not been supplied yet. If it turns out not to be ready, delete the entry — the layout is built to read correctly with a single band.
Contents- 01Branding & identity
- 02Paid advertising
- 03Directed shoots & video
- 04Organic, email & influencer
Capability
Five disciplines, carried by one person across the same engagement.
Branding & identity
Product development & production
Directed shoots & video
Paid advertising
Organic, email & influencer
About
Berkay Ertap works across marketing and creative without a handoff between the two. The planning that sets a campaign’s direction and the direction of the shoot that produces its assets are the same job, done by the same person.
That span covers paid advertising, organic, email and influencer programmes, brand and identity work, product development and production, and directing shoots through the Adobe toolchain.
Get in touch
Conversations start on LinkedIn.