Berkay ErtapDigital marketing · Paid media · Creative strategy

I build brandsand campaignsfrom conceptto conversion.

Creative growth marketer with experience across branding, content, e-commerce and paid media.

From strategy and creative direction to execution, optimisation and growth.

  • €400K+ revenue with BERK STUDIOS in under three years
  • 15+ client accounts managed at Yappa
  • ROAS 6–7 achieved for Zhyro Affairs
Berkay ErtapDigital marketing · Paid media · Creative strategy
Work. Cappuccino. Cheesecake. Oops, lactose.
Berkay Ertap

Selected work

Three projects that show different sides of my work: building my own brand from the ground up, leading brand and growth work for Zhyro Affairs, and managing paid media across 15+ client accounts at Yappa.

01  BERK STUDIOS
Fashion & DTC e-commerce

BERK STUDIOS

I built BERK STUDIOS from concept into an international DTC fashion brand. As founder, I owned the complete process across brand identity, product development, production, creative direction, e-commerce, paid media, influencer marketing and retention.

Contents
  • 01Brand & creative
  • 02Product development & production
  • 03Marketing & growth
Open project
BERK STUDIOS campaign: two models against a concrete wall, one in a red and black striped zip jacket carrying the BERK wordmark and crest, one in a black hooded jacket with an embroidered BERK mark.
02  Zhyro Affairs
Streetwear & skate culture

Zhyro Affairs

For Zhyro Affairs, I worked across brand identity, content, influencer marketing, paid media, email marketing and physical activations. I helped develop ZHYRO PAPER and the wider campaign world, coordinated content and collaborations, and managed campaigns across Meta Ads, Google Ads and TikTok Ads alongside email campaigns and automated flows.

Contents
  • 01Brand & creative
  • 02Content & influencer
  • 03Paid advertising & growth
  • 04Pop-ups & activations
Open project
Campaign shoot: skater lit against black
03  Yappa
Client accounts: B2B, B2C, e-commerce, retail, tourism, wellness, leisure and public sector

Yappa

As a Digital Advertising Specialist at Yappa, I worked on the digital growth of more than 15 clients across B2B, B2C, e-commerce, retail, tourism, wellness, leisure and the public sector. I developed and optimised campaigns for lead generation, online sales, website traffic and brand awareness across Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads and Pinterest Ads.

Contents
  • 01Campaign strategy
  • 02Paid media execution
  • 03Creative campaign development
  • 04Analysis, optimisation & collaboration
Open project
Yappa homepage, the studio

Capability

I combine paid media with branding, content, e-commerce and creative direction. Depending on the project, I work independently or collaborate with designers, copywriters, photographers and other partners.

01

Paid advertising

02

Organic, email & influencer

03

Branding & identity

04

Directed shoots & video

05

Product development & production

About

I’m Berkay Ertap, a digital marketer based in Belgium with experience across paid media, e-commerce, branding and content.

I work across performance marketing, e-commerce and creative development. As the founder of BERK STUDIOS, I built an international DTC fashion brand and was responsible for brand identity, product development, e-commerce and growth. At Yappa, I managed paid media across 15+ client accounts in different industries.

My experience includes Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads and Pinterest Ads, alongside Shopify, Klaviyo, influencer marketing, content and creative direction. I translate strategy and campaign data into practical improvements and collaborate with specialised creative and technical partners where needed.

Get in touch

Conversations start on LinkedIn, or come straight to my inbox.

Connect on LinkedInSend me an email